Building and Maintaining a European Direct Marketing Database.pdf

Building and Maintaining a European Direct Marketing Database false
By:Graham R. Rhind
Published on 1994 by Gower Publishing Company

A guide to the building and maintenance of a database as well as a handbook to direct marketing information pertaining to 33 European countries. It takes readers through the stages of database management, and warns against common, but potentially expensive, pitfalls. It moves from general principles to the specifics of database management, including deduplication and merge-purge. The second part of the volume includes chapters on each European country and provides data ranging from language information and job title translations, through address structural systems and forms of salutation, to postal code systems and variants of town names. Annotation copyright by Book News, Inc., Portland, OR

This Book was ranked at 26 by Google Books for keyword Direct Marketing.

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