Customer Centricity true
By:Peter Fader
Published on 2012-05-15 by Wharton Digital Press
Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers...and then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.
This Book was ranked at 38 by Google Books for keyword Direct Marketing.
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Book which was published by Wharton Digital Press since 2012-05-15 have ISBNs, ISBN 13 Code is 9781613630150 and ISBN 10 Code is 1613630158
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