Direct, Digital, and Data-Driven Marketing, Fourth Edition.pdf

Direct, Digital, and Data-Driven Marketing, Fourth Edition false
By:Lisa D. Spiller
Published on 2018 by

Digital. Mobile. Social media. The marketing world has been forever changed by these communication channels. They are the latest weapons in the arsenal of the tech-savvy organization. Through them, twenty-first century marketers can establish and nurture customer relationships, communicate with customers one to one, promote and build brands--the same objectives as the old corner grocer. The difference? These interactive mediums are lightning fast, allow for immediate customer response, and provide users with unprecedented tools to measure and analyze the effectiveness of their campaigns. Direct, Digital, and Data-Driven Marketing recognizes the growth of these various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This fourth edition takes an insightful, in-depth look at contemporary marketing concepts, strategies, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.

This Book was ranked at 21 by Google Books for keyword Direct Marketing.

Book ID of Direct, Digital, and Data-Driven Marketing, Fourth Edition's Books is fh1JtAEACAAJ, Book which was written byLisa D. Spillerhave ETAG "X2qcmo8118M"

Book which was published by since 2018 have ISBNs, ISBN 13 Code is 9781933199573 and ISBN 10 Code is 1933199571

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