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Direct Marketing.pdf

Direct Marketing false
By:William J. McDonald (Ph. D.)
Published on 1998 by Irwin Professional Publishing


This text and disk aim to provide comprehensive coverage of direct marketing practice and techniques, exploring marketing strategy and marketing management. Ten case studies are included.

This Book was ranked at 15 by Google Books for keyword Direct Marketing.

Book ID of Direct Marketing's Books is WtAkAQAAMAAJ, Book which was written byWilliam J. McDonald (Ph. D.)have ETAG "QdNpmyHNd08"

Book which was published by Irwin Professional Publishing since 1998 have ISBNs, ISBN 13 Code is and ISBN 10 Code is

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Book which have "532 Pages" is Printed at BOOK under CategoryDirect marketing

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Expressed Emotion in Parents of Children with Early-onset Mood Disorders false By:Dorothy Phillips Sisson Published on 2005 by Abstract: Expressed emotion (EE) refers to critical or overinvolved communication styles within the home, and negative ('high') EE has been linked to worse outcomes in adults and children with a variety of psychiatric disorders. The present study examined the relationship between parent factors (Axis I and Axis II psychopathology, current mood symptoms, knowledge of mood disorders) and child factors (current and worst mood severity and global functioning) and EE level in parents of children aged 8-11 with early-onset depression and bipolar disorder. Baseline data from mothers and fathers were examined separately using logistic and linear regressions. Data initially were analyzed using a dichotomous high versus low EE rating scored from the Five Minute Speech Sample (FMSS). In the mothers, lower child current global functioning and higher parent-reporte...
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