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Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference.pdf

Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference true
By:Robert L. King
Published on 2015-04-27 by Springer


This volume includes the full proceedings from the 1991 Academy of Marketing Science (AMS) Annual Conference held in Fort Lauderdale, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, services marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

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Book ID of Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference's Books is sXG6CAAAQBAJ, Book which was written byRobert L. Kinghave ETAG "6f8ZvHIh4Ko"

Book which was published by Springer since 2015-04-27 have ISBNs, ISBN 13 Code is 9783319170497 and ISBN 10 Code is 331917049X

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Book which have "377 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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