Profitable Direct Marketing.pdf

Profitable Direct Marketing false
By:Jim Kobs
Published on 1992 by National Textbook Company Trade

|Jim Kobs is a respected leader in the field of direct marketing, a strategic thinker, an effective teacher/lecturer, an award-winning creative thinker, a noted author and a good friend. Profitable Direct Marketing incorporates the wisdom of his years of experience and is an important addition to the library of every serious direct marketer.| -- Jonah Gitlitz President Direct Marketing Association, Inc. |This eagerly awaited new edition provides the know-how needed by every advertising, promotion and direct marketing manager who wants to succeed in the age of the individual. Highly recommended for both the basics and its advanced strategic insights.| -- Stan Rapp Coauthor of MaxiMarketing |Like Jim Kobs himself, his book is so wise, so clear, so well-organized, and so knowledgeable, I can't imagine a better place to get a broad grasp of the direct marketing of today and tomorrow.| -- Thomas L. Collins Coauthor of MaxiMarketing |Before you spend another dime to promote your product or service, you should read Jim Kobs' book to ensure that you are maximizing your investment. Getting the most out of direct marketing requires not only careful planning and execution, but rigorous analysis. Jim Kobs shows you how to do it, from start to finish.| -- John Schlactenhaufen Vice President Sales &Marketing Dictaphone Corporation |Jim Kobs covers it all . . . . Strategy, tactics, basic rules and advanced concepts are all addressed in what is becoming a |must| read for anyone using or contemplating a direct marketing program.| -- Stephen E. Toman Executive Vice President Grolier, Inc. |Finding this book is like finding your glasses . what seemed vague and obscure becomes clear.| -- Susan J. McIntyre Direct Marketing Manager NIKE, Inc. |This second edition updates, reinvigorates and adds fresh knowledge and insights to Jim Kobs' masterful work.| -- Barrie M. Spelling Vice President, New Business Colgate-Palmolive Company |Profitable Direct Marketing is a goldmine of information for immediate (and enjoyable) reading, and is an invaluable reference source for years to come.| -- Richard S. Hodgson Author of Direct Mail and Mail Order Handbook

This Book was ranked at 22 by Google Books for keyword Direct Marketing.

Book ID of Profitable Direct Marketing's Books is f2NFQbmWIZgC, Book which was written byJim Kobshave ETAG "ze3I8xPQVPk"

Book which was published by National Textbook Company Trade since 1992 have ISBNs, ISBN 13 Code is and ISBN 10 Code is

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Book which have "396 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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