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Direct Marketing.pdf

Direct Marketing false
By:Roddy Mullin
Published on 2002 by Kogan Page Publishers


Direct marketing is widely acknowledged as one of the most popular and effective marketing communications tools. Marketing professionals, and those studying for marketing qualifications, need to have an overall understanding of the scope and potential of this whole area.

This Book was ranked at 4 by Google Books for keyword Direct Marketing.

Book ID of Direct Marketing's Books is 3wd5tHWRR7YC, Book which was written byRoddy Mullinhave ETAG "ZGDys10wQL8"

Book which was published by Kogan Page Publishers since 2002 have ISBNs, ISBN 13 Code is 9780749436773 and ISBN 10 Code is 0749436778

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Book which have "180 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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Expressed Emotion in Parents of Children with Early-onset Mood Disorders false By:Dorothy Phillips Sisson Published on 2005 by Abstract: Expressed emotion (EE) refers to critical or overinvolved communication styles within the home, and negative ('high') EE has been linked to worse outcomes in adults and children with a variety of psychiatric disorders. The present study examined the relationship between parent factors (Axis I and Axis II psychopathology, current mood symptoms, knowledge of mood disorders) and child factors (current and worst mood severity and global functioning) and EE level in parents of children aged 8-11 with early-onset depression and bipolar disorder. Baseline data from mothers and fathers were examined separately using logistic and linear regressions. Data initially were analyzed using a dichotomous high versus low EE rating scored from the Five Minute Speech Sample (FMSS). In the mothers, lower child current global functioning and higher parent-reporte...
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