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On the Art of Writing Copy.pdf

On the Art of Writing Copy false
By:Herschell Gordon Lewis
Published on 2000 by AMACOM/American Management Association


Annotation. |Arguably the best known and most respected advertising copywriter of our time, Herschell Gordon Lewis presents his hard-boiled knowledge of which words sell and which words don't. He combines that knowledge with the unique ability to formulate logical rules enabling anyone to write effective advertising and promotional copy.| |The rules he presents in On the Art of Writing Copy are so logical, so clear, and so easy to follow you'll wonder why no one has compiled them before. Starting with The Four Great Laws (the key to copywriter survival during this |Age of Skepticism|), the author then presents The Umbrella Rule (the three ingredients that guarantee copy success). He goes on to explain and demonstrate dozens and dozens of specific rules anyone can follow to improve copy professionalism.|--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved.

This Book was ranked at 10 by Google Books for keyword Direct Marketing.

Book ID of On the Art of Writing Copy's Books is 3eywQgAACAAJ, Book which was written byHerschell Gordon Lewishave ETAG "aHkpltzXppk"

Book which was published by AMACOM/American Management Association since 2000 have ISBNs, ISBN 13 Code is 9780814470312 and ISBN 10 Code is 0814470319

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Book which have "412 Pages" is Printed at BOOK under CategoryBusiness and Economics

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