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Principles of Direct, Database and Digital Marketing.pdf

Principles of Direct, Database and Digital Marketing false
By:Alan Tapp,Ian Whitten,Matthew Housden
Published on 2014-01-14 by Pearson Higher Ed


The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some non-digital means of direct marketing still remain so powerful? Alan Tapp’s successful text has long been a leading authority on direct marketing, and for this fifth edition he is joined by Ian Whitten and Matthew Housden for the most up-to-date book yet. The authors all bring great expertise across direct, database and digital marketing to provide comprehensive, compelling coverage of the key theory and debates of the fields. The fifth edition includes comprehensive coverage of all recent developments in digital marketing, including analysis of the seemingly relentless rise of Facebook, Twitter and other forms of social media. It has a range of thoroughly updated case studies covering companies and organisations from sports teams to car manufacturers and non-profits and contains a new chapter on Data Protection legislation and its impact on marketers.

This Book was ranked at 3 by Google Books for keyword Direct Marketing.

Book ID of Principles of Direct, Database and Digital Marketing's Books is Pe-oBwAAQBAJ, Book which was written byAlan Tapp,Ian Whitten,Matthew Housdenhave ETAG "Kz23eEWCX7Y"

Book which was published by Pearson Higher Ed since 2014-01-14 have ISBNs, ISBN 13 Code is 9780273756521 and ISBN 10 Code is 0273756524

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Book which have "576 Pages" is Printed at BOOK under CategoryBusiness and Economics

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