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The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database.pdf

The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database false
By:Arthur Hughes
Published on 1995-09-01 by McGraw-Hill


Presents information on database marketing and includes topics such as media selection for database marketing; the PC server and the mainframe; hardware and software for database marketing; selling the database to top management; and measured marketing in retail chains.

This Book was ranked at 29 by Google Books for keyword Direct Marketing.

Book ID of The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database's Books is F52DQgAACAAJ, Book which was written byArthur Hugheshave ETAG "zd6XmdY9vvw"

Book which was published by McGraw-Hill since 1995-09-01 have ISBNs, ISBN 13 Code is 9781557388933 and ISBN 10 Code is 1557388938

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Book which have "550 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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Expressed Emotion in Parents of Children with Early-onset Mood Disorders false By:Dorothy Phillips Sisson Published on 2005 by Abstract: Expressed emotion (EE) refers to critical or overinvolved communication styles within the home, and negative ('high') EE has been linked to worse outcomes in adults and children with a variety of psychiatric disorders. The present study examined the relationship between parent factors (Axis I and Axis II psychopathology, current mood symptoms, knowledge of mood disorders) and child factors (current and worst mood severity and global functioning) and EE level in parents of children aged 8-11 with early-onset depression and bipolar disorder. Baseline data from mothers and fathers were examined separately using logistic and linear regressions. Data initially were analyzed using a dichotomous high versus low EE rating scored from the Five Minute Speech Sample (FMSS). In the mothers, lower child current global functioning and higher parent-reporte...
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