The Secrets of Word-of-Mouth Marketing false
By:George Silverman
Published on 2011-02-23 by AMACOM
The first edition of The Secrets of Word-of-Mouth Marketing provided readers with step-by-step guidance for constructing a word-of-mouth marketing campaign that would penetrate successive audience tiers and build sales exponentially. Extensively revised to reflect the profound changes in the marketplace, from new attitudes and communication methods, to new ways of relating to increasingly wary Web 2.0 customers, the second edition of this groundbreaking book shows readers how they can move beyond traditional approaches to inspire the kind of word of mouth that catches fire and generates revenue. Featuring enlightening case studies and examples, as well as an updated version of the author's innovative Decision Matrix for identifying potential buyers and determining and crafting the right kind of message, The Secrets of Word-of-Mouth Marketing simplifies the process of choosing the delivery method, harnessing the power of influencers, and measuring results. From how to navigate the latest digital media to what Malcolm Gladwell got wrong, this is still the last word on word of mouth.
This Book was ranked at 28 by Google Books for keyword Direct Marketing.
Book ID of The Secrets of Word-of-Mouth Marketing's Books is TdaabJvCTYMC, Book which was written byGeorge Silvermanhave ETAG "wudL7S/QeJ8"
Book which was published by AMACOM since 2011-02-23 have ISBNs, ISBN 13 Code is 9780814416693 and ISBN 10 Code is 0814416691
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Book which have "272 Pages" is Printed at BOOK under CategoryBusiness and Economics
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