Visual-commercial Discourses of Infants in Direct Marketing Sent to First-time Parents.pdf

Visual-commercial Discourses of Infants in Direct Marketing Sent to First-time Parents false
By:
Published on 2015 by

TitleAbstract/titlePurpose– The purpose of the paper is to analyze what notions of infants parents are visually met through addressed direct marketing. Questions discussed are: How are infants visually constructed as a category? and How are they argued to be in need of consumption?Design/methodology/approach– Unsolicited direct marketing sent to three Swedish first-time parents during their child’s first year has been collected and analyzed. Using critical visual discourse analysis, attention is paid to recurring visual patterns and contradictions in how infants are visualized and described at the intersection of materiality, image and text.Findings– The analysis shows three dominant visual commercial discourses of infants, here called “the angel”, “the adventurer” and “the transformer”. These discourses are articulated in such a way and with such a strong claim to truth that it appears as if it is not the marketer that is arguing for consumption, but that it is the infant’s character that demands and drives parents toward consumption.Social implications– As the visualizations of the age category infants, as well as of parents, are shown to be very uniform and that the marketing play on especially mothers’ fear of not providing the optimal conditions for the child, the study highlights the necessity of a critical dialogue between marketers, producers, parents and other actors in the child consumer business about their respective responsibilities and needs.Originality/value– The youngest children are practically invisible in childhood studies as well as in the field of consumer culture. The paper thus contributes to those fields and to the study of visualization of children.

This Book was ranked at 20 by Google Books for keyword Direct Marketing.

Book ID of Visual-commercial Discourses of Infants in Direct Marketing Sent to First-time Parents's Books is F0EitAEACAAJ, Book which was written by have ETAG "ux5ovT3/EO0"

Book which was published by since 2015 have ISBNs, ISBN 13 Code is and ISBN 10 Code is

Reading Mode in Text Status is false and Reading Mode in Image Status is false

Book which have " Pages" is Printed at BOOK under Category

Book was written in en

eBook Version Availability Status at PDF is falseand in ePub is false

Book Preview

Visual-commercial Discourses of Infants in Direct Marketing Sent to First-time Parents Free Download

Visual-commercial Discourses of Infants in Direct Marketing Sent to First-time Parents PDF Free

Visual-commercial Discourses of Infants in Direct Marketing Sent to First-time Parents PDF

Visual-commercial Discourses of Infants in Direct Marketing Sent to First-time Parents Free

Visual-commercial Discourses of Infants in Direct Marketing Sent to First-time Parents Books

Visual-commercial Discourses of Infants in Direct Marketing Sent to First-time Parents Books Free

Visual-commercial Discourses of Infants in Direct Marketing Sent to First-time Parents Audio Books

Visual-commercial Discourses of Infants in Direct Marketing Sent to First-time Parents full-text Books

Visual-commercial Discourses of Infants in Direct Marketing Sent to First-time Parents Online Read

Visual-commercial Discourses of Infants in Direct Marketing Sent to First-time Parents Kindle

Visual-commercial Discourses of Infants in Direct Marketing Sent to First-time Parents Review

Visual-commercial Discourses of Infants in Direct Marketing Sent to First-time Parents Book Summary

Visual-commercial Discourses of Infants in Direct Marketing Sent to First-time Parents Book PDF

Visual-commercial Discourses of Infants in Direct Marketing Sent to First-time Parents Book Review

Visual-commercial Discourses of Infants in Direct Marketing Sent to First-time Parents - - Google Books

Visual-commercial Discourses of Infants in Direct Marketing Sent to First-time Parents by - Goodreads

Visual-commercial Discourses of Infants in Direct Marketing Sent to First-time Parents by

Visual-commercial Discourses of Infants in Direct Marketing Sent to First-time Parents - -

Visual-commercial Discourses of Infants in Direct Marketing Sent to First-time Parents - -

Visual-commercial Discourses of Infants in Direct Marketing Sent to First-time Parents E-Books

Visual-commercial Discourses of Infants in Direct Marketing Sent to First-time Parents by E-Books

Visual-commercial Discourses of Infants in Direct Marketing Sent to First-time Parents by ebooks

Visual-commercial Discourses of Infants in Direct Marketing Sent to First-time Parents by - Full Text Free Book - Full Text Archive

Visual-commercial Discourses of Infants in Direct Marketing Sent to First-time Parents by - Full Text Free Book

Visual-commercial Discourses of Infants in Direct Marketing Sent to First-time Parents by - Full Text Archive

Amazon.com: Visual-commercial Discourses of Infants in Direct Marketing Sent to First-time Parents by